“One of the things that, on one hand, I love and, on the other hand, that troubles me tremendously about not only our fanbase but about the gaming community at large is that, whenever you share information, the perspective is, ‘Thank you, but I want more.’ ‘Thank you, but give me more.’ I mean, it is insatiable.
“And so for years this community has been asking, ‘Where’s Pikmin?’ ‘Where’s Pikmin?’ ‘Where’s Pikmin?’ We give them Pikmin. And then they say, ‘What else?’
“For years, this community have said, ‘Damnit Reggie, when you launch, you better launch with a Mario game.’ So we launch with a Mario game, and they say, ‘So what’s more?’
“I have heard people say, ‘You know, you’ve got these fantastic franchises, beyond what you’re doing in Smash Bros., isn’t there a way to leverage all these franchises?’ So we create Nintendo Land and they say, ‘Ho-hum, give me more.’ So it’s an interesting challenge.”
-NOA president, Reggie Fils-Aime